VCA | VISUAL CAREER ADVISOR

A case study about guiding high school students, college students & career changers interested in the Visual Arts & Design to learn about potential career paths.

My Role: UX Researcher, UX Designer, UI Designer

Design Tools: Figma / FigJam

Duration: 8 Weeks

5How Might We.png

8Stakeholders & Desired Outcomes.png

9Stakeholders & Desired Outcomes.png

12Competitive Analysis.png

13Competitive Advantages.png

14User Research.png

15User Research.png

16Persona 1.png

17_1 User Scenario.png

18Persona 2.png

19_2 User Scenario.png

20-Persona 3.png

21_3 User Scenario.png

22Prototype Build.png

24Site Map & Tasks.png

25Low-Mid FidelityWireframes.png

26Branding & Design System.png

27Branding & Design System.png

28Branding & Design System.png

29Branding & Design System.png

30Branding & Design System.png

31Branding & Design System.png

32High Fidelity Wireframes.png

Prototype

VCA Prototype Link

FLOW 1 | Create Account

FLOW 2 | Discover Career

FLOW 3 | Mentorship Scheduling

FLOW 4 | VCA Slack Community

FLOW 5 | Blog